Business Philosophy


1. Integrity - Integrity means


2. Focus on our Core Business: Business development+control

We must focus on our business at all times and not distract ourselves with other pursuits.


3. Globalization

Our target is and always has been the global market. We do not limit ourselves to The Netherlands or any other specific geographical region. We recognize that developing businesses has no national boundaries.


4. Long-term Vision and Strategies

An enterprise whose success endures is much like a successful marathon runner, whose skills and objectives are quite different from a short-distance sprinter. We truly believe that a person or company that does not plan carefully for the future will soon have problems in the present. We are confident that if we do a good job of long term planning and execution, we will greatly reduce the need for crisis management.


5. Treating Customers as Partners

Since the company was founded, we have treated our customers as partners and have never competed against them. This policy is the key to our current success and will be crucial to our continued growth. At Y.2P, customers come first. Their success is our success, and we value their ability to compete as we value our own.


6. Building Quality into all Aspects of our Business

Every Y.2P employee is responsible for providing the highest quality service. To achieve this, each person continuously evaluates and improves the quality of his or her own work. Our greatest goal is to achieve and maintain complete customer satisfaction.


7. Unceasing Innovation

Innovation is the wellspring of Y.2P growth. It is vital to all sectors of our business, from strategic planning to marketing to management to technology and production.


8. Fostering a Dynamic and Fun Work Environment

For most people who work at Y.2P, participating in a challenging and enjoyable work environment full of opportunities to learn new skills is even more important than monetary rewards. To retain talented people who share our goals and interests, we work hard to foster a dynamic and enjoyable work environment.


9. Keeping Communication Channels Open

Y.2P has implemented an open-style management system designed to keep all lines of communication open. Employees openly cooperate with one another, while treating each other with honesty and sincerity. Everyone welcomes constructive criticism and is willing to seek improvement. This management style allows all opinions to be expressed before a final decision is made. Once a decision is made, everyone works together to achieve the set goal.


10. Caring for Employees and Shareholders, and Being a Good Corporate Citizen

Employees and shareholders are both important constituents of our company. Our goal is to provide salary and benefits packages for employees that are above the industry average. Y.2P also aims to earn a return on investment for shareholders above the industry average. We clearly understand that the success of our company depends greatly on the well-being of society and the environment where the company is established. Therefore, it is essential that we give back to society, consistently within our means, and serve as a model corporate citizen.